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SG E&O opens sales gallery in Singapore

Property Here - Friday, October 11, 2013

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Malaysian developer Eastern & Oriental Berhad (E&O) has opened its new 4,118 sq ft sales gallery at One Raffles Link in the central business district. 

Eric Chan, Deputy Managing Director of E&O, said: “The opening of the E&O Property Gallery is a vital platform in our efforts to extend our reach overseas. Singapore is a gateway to the rest of Asia, enabling us to reach a much wider regional and global audience.”

He noted that while the supply of properties is within Malaysia, demand from buyers is both regional and global. As such, it is important to keep a strong brand presence that is backed by a proven track record. 

Commenting on the importance of the Singaporean market, Chan stated: “Singapore has naturally been a key anchor market in our foreign buyer segment. This is understandable given the proximity of our two countries, cultural ties and the pull of Malaysia’s relatively more affordable properties.”

E&O’s current and upcoming developments include the 207-acre Avira wellness-themed mixed development in Iskandar Malaysia, the Andaman at Quayside condominium in Penang, and The Mews and St Mary’s Residences in Kuala Lumpur.