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CA Michael Fischer named Coldwell Banker chief operating officer

Property Here - Wednesday, March 20, 2013

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Coldwell Banker Real Estate LLC president and CEO Budge Huskey recently announced the promotion of Michael Fischer to chief operating officer. Previously, Fischer served as the brand’s chief marketing officer.

Continuing to report to Huskey, Fischer retains oversight of the brand’s global marketing efforts and will hire a senior vice-president of marketing. Fischer will now also lead the brand’s internal operations, learning, talent attraction, international and events groups, focusing on servicing approximately 3,300 Coldwell Banker offices in 50 countries and territories. He will remain active in franchise sales activities.

Fischer joined Coldwell Banker in February 2008 as its senior vice-president of marketing and was named chief marketing officer in April 2010. Under his guidance, Coldwell Banker recorded the three highest-rated TV ads in real estate over the last three years according to Ace Metrix, including the most recent “Value of a Home” campaign that helped consumers focus on the emotional and lifestyle benefits of homeownership.

Fischer is based in Parsippany, N.J.