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CA Liv Realty launches in Edmonton

Property Here - Friday, February 22, 2013

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After 20 years as Coldwell Banker Johnston Real Estate, the Edmonton brokerage has re-branded as an independent: Liv Real Estate. It is lead by Sheldon Johnston and partner Sara MacLennan, former marketing and technology director for Coldwell Banker Affiliates of Canada.

Originally an independent real estate company, the brokerage was launched in 1977. It has continually been one of the top five offices internationally (one to 10 agents) for Coldwell Banker, and the No. 1 team for total home sales in Canada for the company for the past several years, says the brokerage.

“The change is simply a business decision to more effectively control our marketing dollars and take advantage of the talent available from local suppliers and partners,” says Johnston. “Real estate has changed dramatically since we joined the franchise. Consumer expectations and industry regulations have all changed and continue to do so at a rapid pace. At this point we are able to adapt faster on our own…”

The options from a marketing perspective for the name are limitless, says MacLennan. “Liv in luxury, Liv smarter, Liv downtown, Liv it up and on and on it goes,” she says.