Canada Back to Real Estate News Homepage to RSS for this country

CA Property News

CA Keller Williams launches rebranding campaign

Property Here - Monday, October 21, 2013

Share to:

Keller Williams Realty is launching an international rebranding campaign featuring a redesigned logo and brand identity.

The launch is timed to coincide with the brand’s 30th anniversary.

Ellen Curtis, executive director of marketing and communications for Keller Williams, says the new logo is “purposefully simplified to complement our agents’ brands – not compete with them.

“We also believe that it’s a look that will resonate with tomorrow’s home buyers and sellers and reinforce our agents’ position as forward-thinking, sophisticated and savvy.”

The company will immediately begin rolling out the new branding across its platforms, products and tools, including its proprietary marketing system, eEdge, and its new mobile app.

Keller Williams Realty, Inc. is the largest real estate franchise company in North America, and has about 700 offices and 91,000 associates around the world.