AU Want to sell your house? Hire a hot agent
Property Here - Friday, June 14, 2013
Amy Kaslar is one of Australia's leading real estate agents and says good grooming rather than good looks work in an agent's favour. Picture: Supplied. Source: Supplied
YOU don't need to be a supermodel to sell a house for top dollar but it certainly helps.
It turns out that beauty is more than skin deep, at least for real estate agents, with a new study finding that attractive agents don't just generate quicker sales than their less genetically-blessed counterparts - but they also secure higher selling prices.
There is a direct correlation between the looks of agents and the prices of properties they sell, according to a study conducted by Frank Mixon, a professor of economics at Columbus State University in the United States.
To test the theory, Prof Mixon and his research team had 402 people look at photographs of real estate agents. Researchers asked respondents to rate the looks of agents on a scale of one to 10, with 10 representing an extremely attractive agent.
Those agents with higher marks out of 10 resoundingly had properties that were marketed with a greater price, sold for a higher price and, as a result, gained a greater amount of commission over the seven-year period. The attractive agents also made quicker sales than those with a lower mark out of 10.
Prof Mixon said that the results were not surprising.
"There is a growing literature in economics that relates physical attractiveness to productivity in the workplace, and to all sorts of choices people make," Prof Mixon told The Telegraph . Nothing new in that statement, but the research also found that the agents rated as less attractive were found to have more listings and sales, which levelled the playing field among all real estate agents.
Prof Mixon concluded: "Given the nature of the brokerage system, this confirms our theory that beauty enhances an agent's wage. More attractive agents may be using beauty to supplement, rather than to complement, other productive activities."
For research purposes, news.com.au looked at photographs of Australia's top 20 agents, and they are indeed an attractive bunch, with beauty being in the eye of the beholder.
More obvious to us though was a stronger correlation between the number of years agents have been in the business and sales success than purely good looks.
With experience outweighing looks on the success front, there were no Jen Hawkins among Australia's leading agents. In fact, there were no women - attractive or not - in the top 10.
LJ Hooker's Amy Kaslar came in at number 18 on this year's Real Estate Business Top 100 Agents list and believes that at work, as in life, attractive real estate agents may get the breaks.
But Ms Kaslar said it is more about an aesthetically appealing package overall than purely good looks.
"Real estate agents are representing a person's home so a well groomed agent with an attractive businesslike personality and presentation is going to stand out as favourable to both the vendor and potential buyers," Ms Kaslar said.
"I spoke to a vendor recently who said that an agent coming through her home, took off his shoes and had a hole in his sock. She basically dismissed him from securing the listing on that one thing, his socks - it's all about image."
Read more: http://www.news.com.au/realestate/selling/want-to-sell-your-house-hire-a-hot-agent/story-fndbawks-1226663755103#ixzz2WI5jMsGV