AU Real estate agent in Cairns turns to poetry to sell property
Property Here - Thursday, July 04, 2013
REAL estate agents have been doing it tough in recent times. But when the going gets tough, the tough get creative.
In an attempt to defy a downturn that has seen the average Cairns house price drop by 6.1 per cent in the past three years, one local agent is penning property descriptions in poem form.
Eschewing the usual jargon and cliches, the Wordsworth of real estate, otherwise known as Daniel Sheehan of property4you, opted for rhyming couplet in his attempt to secure a deal.
Ode to a home:
This delightful and tidy three-bedroom place
has just enough room for your storage space
if you’re in the market for a little thing of beauty
inspecting this is not an option – it’s your duty.
It’s been freshly painted both inside and out
block internal walls make it solid as a rock
protecting you from a cyclone, a thief, or even a croc.
It’s not the first time Mr Sheehan has shunned prose in his publicity.
"Every now and then I get a client who doesn’t mind, so I go to town with the creativity. It gets people’s attention. People actually call in and say ‘well done on your ad’," Mr Sheehan said.
The property4you principal said that poetry is on his mind at the moment because of the stories he reads to his three-year-old daughter.
"We read nursery rhymes at bedtime. That’s part of where I get it from. They are very memorable."
As quirky marketing goes, Mr Sheehan said that poetry is quite tame compared to some of the other strategies sellers have adopted.
"I know some people do videos that are pretty quirky: half-naked women in a Gold Coast apartment being rescued by helicopters, and making a bit of a James Bond theme. And they say that seems to work. It all depends on the property. On a very expensive property I probably wouldn’t risk a poem. But it depends on my client. If they’ve got a bit of a sense of humour, I’ll run the idea by them."
Read more: http://www.news.com.au/realestate/selling/real-esate-agent-in-cairns-turns-to-poetry-to-sell-property/story-fndbawks-1226674309937#ixzz2ZMoTHHYP